Return the sturgeon!

There’s really nothing else quite like Sturgeon Fest. In a time when we are bombarded with dire reports about the environment and the human impact on it, Sturgeon Fest is a pure celebration of communities coming together to make a lasting and positive change.It is a celebration of what happens when we all step up to the plate and don’t accept the status quo. It is a celebration of the amazing work countless organizations and individuals do throughout the region to protect, restore, and promote the bounty of natural resources Wisconsin-ites have been blessed with.

Perhaps, most of all, it is a celebration of the next generation and the world we want to leave them. The feeling you get watching an ecstatic child release one of these tiny (not for long) prehistoric creatures into the water is almost indescribable. When you realize that young sturgeon, with its 100 plus year lifespan, will possibly not only be swimming through the entire lifetime of your child, but through the lifetimes of her potential children as well (and beyond), you truly realize the scope of this project.

Did we mention it’s really darn fun? Aside from the opportunity to sponsor and release a sturgeon, Sturgeon Fest is jam packed with awesome activities for all ages (a small sampling: prairie tours, kayak demonstrations, arts and crafts, magicians, a scavenger hunt), delicious local food trucks to sate your appetite, interactive booths from our friends and partners around the region, and a special live performance of drama, song, and puppetry from Kohl’s Wild Theater and the Milwaukee County Zoo.

For all the information on the festival, the project it supports, and to sponsor a sturgeon (we highly recommend doing so online before the festival to ensure we don’t run out of fish and to avoid having to wait in line!), check out our brand new Sturgeon Fest website at!

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